Once again I wanted to dip my toes into Dropshipping.
The Idea
It was simple. Create a one product dropshipping store built on Shopify, sourced from Aliexpress and marketed via Facebook Ads. Easy.
If you don’t know about Dropshipping the diagram below shows it best.
One Product Stores
The idea is to only sell 1 unique product on your store, then run targeted Facebook Ads to drive sales. I wanted to try it.
Bracelets are a product I know have a big profit margin. I found the bracelet below and immediately knew a brand story.
Brand
‘Clearblue’ was a little poorly thought out. I realized after that Clear Blue is a well-known pregnancy test brand (Good Start).
Brands today need to have a bigger purpose for customers to buy into. Clearblue’s bigger purpose was to save the ocean. Profit from every bracelet would go to ocean cleanups.
I sell bracelets🛒+ the ocean gets saved 🌊 = Everyone wins 🎉
The above is not entirely accurate. There is so much that needs to be thought out before using the above business model. I plan to write a blog about this soon. In short – very few do this well while most exploit it as a marketing ploy, doing more harm than good.
I built Clearblue Bracelets as a creative outlet & learning exercise. It was never launched.
Reuben McFeeters 