Marketing isn’t boring. Your questions are.

Most people ask:

What’s the best marketing strategy?

Curious people ask:

Why do I always skip the first 10 seconds of YouTube ads?
Why did I buy the same £4.99 coffee five days in a row?
Why is my dog more loyal to his brand of food than most customers are to businesses?

One question unlocks frameworks.
The other unlocks insight.

I don’t care if it’s a hot chocolate company or a SaaS startup… business gets interesting the moment you stop trying to copy and start trying to understand.

Curiosity is a growth strategy.